Alaia Community

We are conscious of the fact that our hotel is installed in a unique and valued location of Punta de Lobos. Therefore, we have assumed this privilege as a responsibility to achieve the highest level of local integration.

Alaia Community

For this reason, the values that we identify as a hotel are intended to promote and value the cultural heritage, nature of Punta de Lobos and its surrounding environment; through the implementation of a permanent ethical framework, promotion of environmental and human sustainability.

Alaia Community

To carry out these values, Alaia began with its architecture, which focuses on full integration of low visual impact, using a base material of recycled-wood and landscaping that overall creates homogeneity with the local scenery. The hotel withholds a local point-of-view in respect to product selection and human resource hiring. In Hotel Alaia we are responsible for our wastes, which is why we recycle glass, cardboard, paper, plastic and the cans we use.

Alaia Incubator

The Alaia Incubator program consists of a high-performance, multidisciplinary workshop focused on the empowerment of surfing for local teenagers and kids of Pichilemu. This program will train, educate and motivate local teenagers, which demonstrate a true surfing potential, through tools and values that enable them to develop in the sports environment and their community in a positive direction.

Alaia Incubator

The Alaia Incubator program consists of a high-performance, multidisciplinary workshop focused on the empowerment of surfing for local teenagers and kids of Pichilemu. This program will train, educate and motivate local teenagers, which demonstrate a true surfing potential, through tools and values that enable them to develop in the sports environment and their community in a positive direction.

Alaia Incubator

This workshop consists of two training sessions per week with the presence of Alaia Trainers, KineSurf´s kinesiology and sports conditioning. There is also psychological support through elemental education to help and guide these young athletes with their personal lives. This program provides a unique result, where it leverages the infrastructure of the hotel and be able to complement one of the most consistent waves in the world. Also, training fully enhances the sporting and human development in the future surfers of Pichilemu.